The Volkswagen Group will expand its industrial presence in the United States as part of its Strategy 2018, by which expects to sell 800,000 vehicles in the US market each year thereafter.
The new step to achieve this will be the production of a new midsize SUV with seating for seven passengers in Chattanooga plant in Tennessee, where the Volkswagen Group will invest around $ 900 million to create 2,000 additional jobs. The specific investment in Tennessee will be about $ 600 million.
This model, based on the CrossBlue prototype that was presented as a world premiere at the Detroit Auto Show 2013, has been developed specifically for the US market.
United States is and will remain one of the most important markets for Volkswagen, “said Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft. “In recent years we have made great achievements in this country.
“With the production of this new SUV, the expansion of the Chattanooga plant and the new development center, we want to focus on the demands of the US customer, while we stress the importance of the United States as a place of industrial production and automotive. The Volkswagen brand is going to attack again in America, “he added.
In addition to investment in the production of the new vehicle, the Chattanooga plant will house a new independent National Centre for Research and Development and Planning of Volkswagen Group of America for coordination of projects in the North American market.
The aim is to identify the response of consumers in the market and integrate it more expeditious way existing and planned models. This project will create about 200 jobs for qualified engineers in Chattanooga.
This decision is part of the investment program that the Volkswagen Group has launched in this region, which will invest more than $ 7.000 billion in the United States and Mexico between 2014 and 2018 to reach sales of 800,000 units per year from 2018, almost double of 407.704 with which he closed in 2013.
“The midsize SUV manufactured in Chattanooga enable us to meet the wishes of our dealer network, as it will attract new customers to dealers and generate additional growth for the brand,” said Michael Horn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft of America. “we are looking forward to entering this growing vehicle segment with this seven-seater SUV and superior quality,” he added.
The new SUV will be integrated into existing facilities Chattanooga plant. The assembly will take place in existing production areas to which an area of about 50,000 m2 in total will be added.