The Audi A3 2015, with the German firm will compete in the growing segment of compact luxury sedans received the label TOP SAFETY PICK + Institute of Insurance and Highway Safety (IIHS), after passing the stringent new tests partial frontal impact.
This is the first Audi model that gets maximum safety rating from IIHS since the new tests in 2012, which contributed 25% of the front of the car is simulated at 40 mph against a rigid barrier were instituted, something similar to what would happen if a tree or a utility pole is impacted.
When an accident occurs such characteristics, seriously it compromises the stability of the cabin causing as much injury to the driver.
The structure of the Audi A3 not only maintained the integrity of the cabin with minimal damage, but other systems, such as airbags and seat belts, played an excellent job to keep the test dummy (Dummy) subject the seat, preventing serious injury.
The Audi A3 sedan is available with the optional head-on collision prevention, which helps slow the automatically- vehicle, which makes you eligible to receive a good rating from IIHS.
For the label TOP SAFETY PICK + IIHS, vehicles must achieve a minimum score of “Good” or “Acceptable” in the rest of the evidence of partial frontal impact, side, in the solid roof, effective system head protection against whiplash in rear impacts and “Good” or “Excellent” in the frontal crash test score.
New to all
The Audi A3 2015 sedan is the first model of a family that includes over 15 variants and for the US market will initially include two engine options, four types of bodywork and options front- or four-wheel drive with the legendary quattro system, along with the latest in security technology, communication, entertainment and connectivity.
The first two engines offered for the US market are gasoline: a four-cylinder turbo TFSI technology and 1.8-liter that generates 170 horsepower with gas mileage of 23 miles in city, 33 highway and 27 combined, and one 2.0-liter TFSI with 220 horsepower that offers 24 mpg city, 33 highway and combined average them.
Both are coupled to the six-tronic changes, which enables a smooth ride and precise, without interruption of power flow.
In addition, the Audi Drive Select system allows the driver to adjust the throttle response, the radius of changes in transmission and voltage electro-mechanical steering through the four drive modes available on the A3, such as in other models of the German firm: Auto, Dynamic, Comfort and Individual.
The 2015 Audi A3 with the 2.0-liter engine and four-wheel drive has a yield of 24 mpg city and 33 highway, according to official estimates of the National Administration of Environmental Protection (EPA).
Later in 2014, the A3 sedan will be joined by the Audi A3 Cabriolet, the A3 TDI diesel engine and high-performance model S3 sedan, equipped with the 2.0 TFSI 300 hp, transmission S tronic six speeds, which accelerates from 0 to 60 mph in 4.7 seconds.
By early 2015, the A3 Sportback wagon will be added to the hybrid powertrain e-Tron® (PHEV).
I buy it?
This new model, which is 11 inches shorter than the Audi A4, will be released with a starting price of $ 29.900 (manufacturer’s Suggested Retail Price, MSRP) for the four-engined A3 cilindors and 1.8L TFSI and $ 32.900 for version 2.0 TFSI engine.
With these offerings, Audi will come to compete in a new segment started in 2013 by Mercedes-Benz with the CLA 2014, which has the same initial price.
The strategy of both German manufacturers was designed to attract new younger consumers, not only for the price of vehicles but for its design and especially the inclusion of more entertainment technology, security, communication and connectivity as part of the team base.
The main market selling the Audi A3 will be China, followed by the United States and then Europe, where Audi hopes to attract buyers, mostly men about 40 years, seeking design and sportsmanship when buying a car with a budget between $ 30,000 and $ 40,000. s.
In the US, Audi will offer two packages of options to increase the level of equipment, technology and safety, bringing the total price of an A3 can be very close to $ 40,000.
The Premium Plus Package includes wheels exclusive design 18-inch and 10 points, access system and keyless engine ignition and decorative aluminum trim inside the cabin, for an additional cost of $ 2,500.
The Prestige Package also adds a kit sporty appearance that gives the A3 Sedan image S Line, in addition to the Assistance Driver Package with a long list of passive and active safety, audio equipment Bang & Olufsen, technology Audi MMI with GPS navigation system and Audi connect services, and headlights with LED technology, all for $ 8.450.
As part of the strategy of connectivity the Audi A3 will be the first model of the German firm will offer service Internet connectivity through the first network of ATT 4G LTE, with two plan options for data transfer: Six Months and 5GB of capacity for $ 99 and 30 GB for 30 months for $ 499
Audi connect services are included system with a trial period at no cost for six months.
Both Audi and Mercedes-Benz, expect for example, convince a potential buyer of a Toyota Camry or Ford Fusion compatibly equipped that their choices not only have more financial sense, but offer levels of quality and standard technologies manufacturers Germans.
With all these options, the Audi A3 undoubtedly become one of the main protagonists of the objective of the signing of the four rings to exceed the figure of 200,000 units sold in one year in the United States by 2018 or even earlier.